David and Mark Landwehr are experienced in helping marketing directors at home care agencies and independent or assisted living communities create strategies that maintain and attract residents. With over 52 years of combined insurance experience, they work with these professionals to build comprehensive policies that can address concerns surrounding aging and long-term care.

Marketing directors often find themselves operating from a reactive stance rather than taking a proactive approach when it comes to long-term health care insurance and financial planning for potential and current residents. As the large Boomer population ages, retirement communities need to address resident needs, such as long-term insurance, Social Security, and veteran benefits. Marketing directors who focus on these blind spots put the company in a better position to retain residents long-term and attract new residents.

David and Mark help directors formulate plans that can minimize the impact of this "Silver Tsunami" of Boomers on their top employees and maintain the community culture. Their extensive knowledge in veterans' affairs enables them to craft strategies that fit a business's specific financial and insurance needs, including insurance packages that can benefit the community and its residents significantly in the long term.

In How to Attract Private Paying Residents, David and Mark Landwehr outline 10 road blocks that can prevent retirement homes from attractive private-paying residents.